Whatever happens to those Facebook pages and Twitter accounts after a candidate loses an election? This is a question we have not had to think about as much in previous elections, but as social media becomes even more relevant to campaigns a whole new field of campaign financing is beginning to develop. Thinking more specifically of the Romney campaign, it is no surprise that Mitt has all but disappeared off of the media radar. But Paul Ryan still has a chance to be relevant and could easily be slated as a Presidential candidate on the 2016 ticket. But what of all his supporters that followed, tweeted and liked all those posts this time around? It seems unreasonable for him to have to build that base from the bottom all over again.
Campaign finance is not at all my forte, but according Politico.com writer, Ginger Gibson, for Ryan to gain access to digital supporters it will take more, “than simply nabbing the password.” (http://www.politico.com/story/2012/12/what-happens-to-paulryanvp-84524.html) Because Ryan’s social media outlets were connected to the Romney ticket, they technically need to be bought from the Romney camp as an aspect of formal liquidation of campaign assets. Most people probably wouldn’t care what happens to campaign materials after the fight is lost, but as social media becomes increasingly crucial to campaign strategy. Even though Mr. Romney is no longer in the public eye, the aftershock of his Presidential campaign is still being felt as these assets are liquidated. There is an increased need for attention to provisional regulation and support overall. As Gibson’s article explains, there is still a need for the legal side of campaign technology is still very much so in the development stages. It will be interesting to see how similar subjects will become relevant in the future.