Don’t be chicken

I don’t know why everyone is so concerned these days about the presidential election when a much more pressing issue is at stake here: The Boston Market’s Left wing vs. Right Wing Campaign.

In it to win it, Chicken, on the Left, and Turkey, on the Right, have been battling it out for the hearts and tastebuds of Americans. With campaign commercials where actual chickens smack talk turkeys and vice versa in clucks and gobbles, these birds aren’t messing around. Their website outlines platforms and shows true passion from America’s favorite poultry. To vote, you should go to Boston Market and buy either chicken for left or turkey for right.

First, here’s the funny part, Boston Market thought it was a good idea to have chickens and turkeys campaign against eachother to see which one Americans like to EAT more. I don’t know any chicken or turkey that would fight to be eaten.

Now here’s the sad part, this absurd campaign for poultry is not the only one of its kind, during this election season (particularly in food industries). Dozens of businesses have capitalized on the 2012 election and many have been rather successful. Who wouldn’t love to show their pride and support by buying a chicken dinner, even though they really would have preferred the turkey?

And what about the undecided voters? Not only do they have to worry about which they would prefer, they now have to worry about making some sort of statement towards their political views. As an undecided voter, I would feel really stressed out, placed in a situation where my food publicly advertised my vote.

It still remains, however, that these strategies have proved to bring more good than bad to these businesses where for consumers, who just want food, can just get food and who want to make a statement, can do that too (whilst trying out a food joint that they may normally wouldn’t have eaten at.)

These marketing techniques, although effective, leave me a bit disturbed. When a commercial says that the Left Wing Right Wing Bowl poll gives “a chance for Americans to vote on issues that really matter,” I am in utter shock. Advertising, these days, is built into our lives and times often go unnoticed on how much influence it can have. We as Americans should address the effects of advertising on our thoughts and actions. It scares me to think that there might be people who will go to Boston Market to vote on their favorite meat, but will not go to the polls to vote on the President of the United States because that issue just doesn’t “really matter.”

Although fascinating election marketing is a most unpleasant experience to see implemented throughout American businesses and advertising.

-Mary Kemp


About rowlanda12

This is a blog about the 2012 presidential election. Content is generated by students in Professor Heldman's Politics 101 class. She does not necessarily endorse the views expressed here.
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