This article discusses how Senator Scott Brown is looking to distance himself from Mitt Romney following the presidential candidate’s infamous 47% video surfaced. Senator Brown stated, “As someone who grew up in tough circumstances, I know that being on public assistance is not a spot that anyone wants to be in.” Brown knows that many Massachusetts citizens support President Obama and because of this, he does not want to be seen as having the same “world view” as Mitt Romney; instead, Brown wants to emphasize his own struggles as a way for him to relate to the average citizen. As we mentioned in class, Romney’s latest blunder may hurt other Republican candidates on Election Day (known as reverse coattails), and Brown is clearly trying to minimize the damage on his own campaign.
This article also mentions how Elizabeth Warren, Brown’s Democratic opponent, criticized Romney for his comments, while also emphasizing Brown’s past support for the presidential hopeful. Following Romney’s slip-up, Warren knows that aligning herself with Obama, while highlighting Senator Brown’s endorsement of Romney, will help her campaign. Conversely, Senator Brown’s attempt to distance himself from Romney shows his need to appeal to the citizens of Massachusetts, not his party. Being a Republican in a liberal state, Senator Brown must be seen as a moderate who is willing to cross party lines.
As a citizen of Massachusetts, I have watched this campaign unfold and originally felt that Senator Scott Brown had a good chance of winning. Although he is a Republican Senator in a typically Democratic state, Brown has tried to appear as a bipartisan member of Congress over the past two years. While Warren has garnered a lot of press and support since she began her campaign, I believe being an incumbent has, until now, helped Senator Brown. The negativity surrounding Romney is clearly having an effect on Republicans, specifically Senator Brown; the incumbent has recently fallen in the polls. With Massachusetts looking to vote for Obama on Election Day, I think it will be difficult for the Republican Senator to persuade enough voters to split their ticket.
Senator Brown has certainly not given up, though. Below is an ad where the incumbent tries to appeal to middle class voters. Posted on September 22, Brown is shown driving his green pickup truck and ends his commercial saying, “To me, creating jobs is more important than what party you belong to. That’s why one of the first votes I took as a Senator was for a Democratic jobs bill”. It will be interesting to see how Senator Brown fairs on November 6 and if Romney’s comments will significantly hurt Brown’s chances of winning reelection.