Super PACs usually campaign for or against a candidate. In class we have discussed how Super PACs have the ability to give corporate as well as private money to candidates, and they also have a large influence in elections. Presidential campaign costs are increasing and so are the amounts of dollars coming from corporate sponsorship.
The Courage Campaign Super PACs is currently campaigning against Presidential Candidate, Mitt Romney, with the slogan: Mitt Gets Worse. The video linked below has recently been circulating many popular social network sites such as Facebook and Twitter. The video came up in my newsfeed several times with comments as simple as “1.26” (referring to the climax of the video) to very heated debates and reactions. It may be important to note that I am from the Bay Area and many of my Facebook friends tend to be more on the liberal side; therefore, there could be an explanatory bias of those who were outraged by the story.
The Courage Campaign Super PACs case partnered with American Bridge 21st Century Super PAC to launch a new project titled Mitt Gets Worse. The goal of this recently created PAC is, “to make progressive voices count in specific candidate elections in California and across the nation” (www.couragesuperpac.org). According to mittgetsworse.org the aim is to educate voters on presidential candidate Mitt Romney’s views anti-LGBT views through personal stories of activists, supporters, and others who have been negatively impacted but Mitt Romney’s disregard towards the LGBT community.
The woman in this video, Julie Goodridge, was the lead plaintiff in Goodridge vs. The Department of Public Health, which ultimately brought same-sex marriage to Massachusetts in 2003. She shares her story about her encounter with former Governor Romney and urges Americans that if he becomes president he will make things worse for the LGBT community.
So, will this video negatively impact Romney’s campaign on a national scale? Personally, I don’t think that this video is detrimental to his campaign. Firstly, it only has 261,578 views on YouTube. Secondly, the LGBT communities that Mitt allegedly insulted with his comments probably weren’t going to vote for him anyways. Especially, since Obama said in May that he believed same-sex couples should be able to get married and the Democrats have added this position to their national party platform. If anything Romney’s views on gay marriage probably help him appeal to the conservatives in his own party. If this video continues to increase its number of hits and eventually goes viral then it could potentially harm his appeal to independent voters; however, until that happens this story and others story’s will have to continue to fight in order to be heard. Ultimately, the deciding factor whether Romney’s gay marriage views will effect his campaign will be if independent voters care, and unfortunately for the Mitt Gets Worse project, as we discussed in class, the most important issues currently facing voters are jobs and the economy.